Located just steps away from the energy and excitement of Times Square, Hotel LUMA Times Square stands as a sophisticated, modern, and vibrant destination for travelers seeking both luxury and convenience. Designed with an eye for sleek aesthetics and contemporary comfort, this hotel redefines what it means to stay in the heart of New York City. Whether you’re visiting for business, leisure, or a romantic getaway, Hotel LUMA offers a seamless blend of cutting-edge design, personalized service, and a prime location that places guests at the center of Manhattan’s dynamic pulse.
A Prime Location in Midtown Manhattan
One of the most appealing aspects of Hotel LUMA Times Square is its unbeatable location. Situated at 120 West 41st Street, the hotel sits between Bryant Park and Times Square—two of New York City’s most iconic landmarks. This strategic position allows guests to enjoy the city’s bustling attractions without sacrificing peace and comfort. Within minutes, visitors can reach Broadway theaters, Fifth Avenue shopping, the Empire State Building, Rockefeller Center, and the New York Public Library.
Moreover, the hotel is within easy walking distance of major subway lines, making it incredibly convenient for exploring all corners of the city—from the cultural richness of Uptown to the trendy restaurants and nightlife of Downtown. For travelers arriving via Grand Central Terminal or Penn Station, the commute is effortless, ensuring that guests can transition smoothly from travel to relaxation.
A Blend of Contemporary Style and Comfort
Hotel LUMA Times Square was designed to embody modern New York style—minimalist, bold, and chic. From the moment guests step into the lobby, they are greeted with clean architectural lines, soft lighting, and stylish furnishings that reflect the city’s cosmopolitan character. The design prioritizes open spaces, vibrant accents, and natural light, creating a sense of tranquility amid the urban rush.
The hotel’s 130 guest rooms are equally impressive. Each room features floor-to-ceiling windows that offer captivating views of the city skyline, including glimpses of Times Square’s dazzling lights or the serene greenery of Bryant Park. The interiors are sleek and functional, with an emphasis on luxury through simplicity. Plush bedding, custom Italian furnishings, and carefully curated lighting create a warm and inviting atmosphere.
In-room amenities include Smart TVs, complimentary high-speed Wi-Fi, blackout curtains, and Nespresso coffee machines, ensuring guests have everything they need for both relaxation and productivity. The bathrooms are equipped with rainfall showers, Frette towels, and high-end bath products by ETRO, adding an indulgent touch to the stay. Every detail—from the texture of the linens to the ergonomically designed workspaces—has been carefully considered to enhance the guest experience.
Personalized and Tech-Savvy Service
Hotel LUMA Times Square distinguishes itself not just through design but also through its exceptional service philosophy. The staff, known for their warmth and professionalism, go above and beyond to make each guest feel at home. Whether it’s providing insider recommendations for local dining, arranging transportation, or securing tickets to a Broadway show, the hotel’s team ensures every stay is personalized and stress-free.
One of the standout features of the hotel is its embrace of technology to enhance guest convenience. Keyless room entry, mobile check-in, and smart-room controls make it easy for travelers to manage their experience seamlessly. This forward-thinking approach appeals particularly to business travelers and tech-savvy tourists who value efficiency without compromising comfort.
Dining at Ortzi by José Garces
No stay at Hotel LUMA Times Square is complete without dining at Ortzi, the hotel’s acclaimed on-site restaurant by celebrity chef José Garces. Inspired by Basque cuisine, Ortzi delivers a unique culinary experience that blends Spanish flavors with contemporary presentation. The menu features seasonal ingredients and innovative dishes, such as roasted seafood, wood-grilled meats, and artisanal tapas, each crafted to perfection.
The restaurant’s intimate yet lively atmosphere makes it a popular choice not only for hotel guests but also for New Yorkers seeking a refined dining experience. Ortzi’s bar is another highlight, offering a curated selection of wines, handcrafted cocktails, and craft beers. Guests can unwind after a day of exploring the city while savoring small plates and signature drinks.
Breakfast at Ortzi is equally memorable, featuring a variety of options from healthy choices like avocado toast and Greek yogurt parfaits to indulgent classics like eggs benedict and brioche French toast. Whether it’s a business lunch, a pre-theater dinner, or a casual brunch, Ortzi adds a flavorful touch to the LUMA experience.
Ideal for Business Travelers
Hotel LUMA Times Square caters seamlessly to the needs of business travelers. The hotel offers well-designed workspaces both in rooms and in public areas, making it easy to stay productive while on the go. Complimentary Wi-Fi throughout the property ensures reliable connectivity for meetings, video calls, and presentations.
The proximity to major corporate offices, conference centers, and transportation hubs makes LUMA a top choice for professionals visiting Midtown Manhattan. Moreover, the hotel’s partnership with local event spaces and co-working venues provides additional flexibility for business events and meetings. After a busy day, guests can relax with a cocktail at the bar or enjoy a quiet evening in their stylish rooms overlooking the city lights.
A Perfect Haven for Leisure Travelers
For tourists exploring New York City, Hotel LUMA Times Square is an ideal home base. The central location means you can walk to Broadway theaters, shop at flagship stores, visit museums, or take a leisurely stroll through Bryant Park. The hotel staff can assist with customized itineraries, guided tours, and recommendations for must-visit spots.
Couples will find the hotel particularly appealing for its romantic ambiance and proximity to cultural attractions. The sleek, elegant rooms with panoramic views make for a perfect romantic retreat. Many guests enjoy watching the city come alive at night right from their windows, a quintessential New York experience.
Families, too, appreciate the hotel’s thoughtful amenities and spacious rooms. While LUMA doesn’t market itself as a family hotel, its friendly service and convenient location make it a comfortable choice for guests of all ages.
Sustainability and Responsible Hospitality
In keeping with modern values, Hotel LUMA Times Square incorporates sustainable practices into its operations. The property is designed with energy-efficient systems, eco-friendly cleaning products, and water-saving fixtures. The hotel’s commitment to environmental responsibility extends to waste reduction and partnerships with local suppliers who prioritize sustainable sourcing.
By choosing to stay at LUMA, guests can enjoy luxury without guilt, knowing that their comfort aligns with eco-conscious principles. This commitment to sustainability reflects the brand’s broader philosophy of balancing innovation, comfort, and responsibility.
Safety and Cleanliness Standards
In a post-pandemic travel environment, health and safety have become paramount for travelers. Hotel LUMA Times Square has implemented comprehensive cleaning protocols and contactless services to ensure guest safety. Rooms and public spaces are sanitized regularly, and staff members are trained to maintain high hygiene standards. These efforts have helped the hotel earn trust and loyalty from returning guests who value both comfort and security.
Awards and Recognition
Since opening, Hotel LUMA Times Square has garnered significant praise from travelers and industry experts alike. It has consistently received high ratings on platforms like TripAdvisor and Booking.com, with guests highlighting its modern design, impeccable cleanliness, and attentive staff. The hotel’s commitment to excellence has earned it recognition among New York City’s top boutique hotels.
Additionally, the hotel has been featured in major travel publications such as Condé Nast Traveler, Travel + Leisure, and Forbes Travel Guide, all of which have lauded LUMA’s blend of style, service, and location. Such accolades reaffirm its position as one of the most desirable places to stay in Midtown Manhattan.
Exploring the Neighborhood
Hotel LUMA Times Square offers guests the best of both worlds: access to New York’s most famous attractions and the charm of its quieter corners. Bryant Park, located just a block away, provides a peaceful escape with its green lawns, outdoor cafés, and seasonal events such as winter skating and summer movies. The New York Public Library, an architectural marvel, is another must-see nearby landmark.
For those drawn to the theater, the hotel’s location couldn’t be more convenient—Broadway and the Theater District are just steps away. Shoppers can indulge in luxury brands along Fifth Avenue or discover unique finds in nearby boutiques. Meanwhile, food lovers can explore a diverse range of restaurants, from casual street eats to Michelin-starred establishments.
Within walking distance, guests can also visit Rockefeller Center, the Museum of Modern Art (MoMA), and the Top of the Rock Observation Deck for breathtaking city views. The hotel’s concierge is always available to provide directions, book tickets, or arrange transportation to any destination.
The LUMA Experience: Modern Hospitality Redefined
At its core, Hotel LUMA Times Square represents a new era of urban hospitality—one that embraces technology, design, and authenticity. The hotel’s sleek aesthetic and intuitive services appeal to modern travelers who value efficiency and style. Yet, despite its cutting-edge approach, the atmosphere remains warm and inviting, with staff members who genuinely care about each guest’s experience.
This balance between sophistication and simplicity defines the LUMA experience. Guests are encouraged to immerse themselves in the energy of New York while knowing they have a serene and stylish sanctuary to return to at the end of the day. Whether it’s enjoying a morning coffee overlooking the skyline, savoring tapas at Ortzi, or winding down in a plush bed with city lights twinkling outside, every moment at LUMA feels distinctly New York yet refreshingly personal.
Why Choose Hotel LUMA Times Square
Hotel LUMA Times Square stands out in a city filled with world-class accommodations because it captures the essence of what makes New York special—energy, innovation, and individuality. It’s the perfect destination for travelers who want more than just a place to sleep; they want an experience that mirrors the rhythm of the city itself.
Here’s why guests consistently choose LUMA over other hotels:
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Prime Midtown location steps away from major attractions and transport hubs.
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Modern, spacious rooms with stunning city views and luxury amenities.
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Personalized service that combines professionalism with a human touch.
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World-class dining at Ortzi by José Garces.
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Tech-driven convenience with smart features and mobile integration.
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Commitment to sustainability and eco-friendly operations.
Whether you’re visiting for business, leisure, or romance, Hotel LUMA Times Square provides the ideal blend of location, luxury, and lifestyle.
Final Thoughts
In a city that never sleeps, Hotel LUMA Times Square shines as a beacon of modern hospitality. Its strategic location, contemporary design, and unwavering commitment to guest satisfaction make it one of the top boutique hotels in New York City. From its elegant rooms and tech-forward amenities to its exceptional dining and warm service, every aspect of the hotel reflects a deep understanding of what today’s travelers seek.
For anyone planning a visit to Manhattan—whether for a short city break or an extended stay—Hotel LUMA Times Square offers the perfect combination of excitement, comfort, and sophistication. It’s more than just a hotel; it’s an experience that captures the heartbeat of New York, one stay at a time.